According to a new study DoubleClick published 53% of mobile users will abandon a site that takes longer than 3 seconds to load. The web is moving at an incredible rate right now, and it is very important that your site can keep up. In addition to
- 46% of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web
- 1 out of 2 people expect a page to load in less than 2 seconds
- Sites that loaded in 5 seconds vs 19 seconds were observed to have:
- 60% greater pageviews per visit
- 35% lower bounce rates
- While there are several factors impacting revenue, our model projects that publishers whose mobile sites load within 5 seconds earn up to 2X greater mobile ad revenue than those whose sites load within 19 seconds
Here are some tools you can use to assess the status of your site:
PageSpeed Insights: This tool measures the performance of web pages, assigns a Page Speed Score to indicate how the page is performing (ranging from 0 – 100; 85+ is good), and suggests how to speed up the page.
WebPageTest: This open source tool will run speed tests from multiple locations across the world, across browsers, and using real consumer connection speeds to provide rich insights including resource loading waterfall charts, page speed optimization checks, and suggestions for improvements.
Google Analytics: Site Speed reports in Google Analytics offer insights into how quickly users are able to see and interact with content, as well as what the drop off points are.
Chrome DevTools: Chrome DevTools is a versatile real-time tool for evaluating your website’s performance right in the browser. You can simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.
Mobile-Friendly Test: Designed specifically for mobile sites, this tool analyzes exactly how mobile-friendly the site is, and focuses on elements beyond speed as well.